Event Source-backed article

Adriatique Partners with Joe & The Juice for Six-City Pop-Up Tour

Published Jul 16, 2026 By Matt White

Image via edmtunes.com

TL;DR

Swiss electronic duo Adriatique has announced a collaboration with international juice-bar chain Joe & The Juice for a six-stop "Juicy Beats" tour. The series begins in New York City on July 18 and continues through November with stops in Zurich, Brussels, Amsterdam, London, and Los Angeles, featuring no-liquor DJ sets and limited-edition health shots at each location.

Six Intimate Shows Across Two Continents

Adriatique will bring their melodic techno sound to Joe & The Juice locations starting this Saturday, July 18, in New York City. The tour continues in Zurich in September, Brussels and Amsterdam in October, and wraps with London and Los Angeles dates in November.

Each stop on the "Juicy Beats" tour will feature two limited-edition health shots—one sweet, one spicy—created specifically for the collaboration. The performances will be no-liquor DJ sets, consistent with alcohol-free events the duo has hosted previously.

Sustainability-Focused Partnership

The Copenhagen-born juice chain operates over 472 locations across 20 countries and emphasizes sustainability through ingredient sourcing, recycling practices, and carbon footprint management. Joe & The Juice also maintains a predominantly female leadership team.

Adriatique has pursued similar environmental initiatives, including planting one tree per ticket sold during their Quarry of Dyonyssos show in Athens.

The tour kicks off July 18 in New York City, with international dates rolling out through November.

Matt White

EDM Source Editor

Reporting on the latest in the electronic dance music community with verified accuracy.

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