Armin van Buuren and Laidback Luke Join Moises as Advisors

Moises, the AI-powered music practice and production app, has brought on Armin van Buuren and Laidback Luke as advisors for its newly launched Artist Partnerships program. The move follows the company's recent appointment of Charlie Puth as Chief Music Officer and underscores its strategy to recruit high-profile working musicians as it navigates the industry's AI debate.

Hands-On Product Development

Both DJs will weigh in on product decisions and help shape the company's music production tools. Ryan Merchant, Moises' Head of Global Communications & Artist Partnerships, told EDM.com that the artists are deeply involved in the development process. The company brings them new ideas and early concepts, gathers feedback on how those tools fit into real DJ and producer workflows, and uses their perspectives to shape what gets built. The artists have already submitted their own list of ideas and product concepts, which the Moises team is now working to build out.

Merchant added that the advisors will also pressure-test bigger questions around AI and make sure the technology is focused where it can genuinely help artists rather than replace them.

Artist Control as the Litmus Test

Both producers framed their involvement around artist autonomy. Armin van Buuren said technology has always been part of how electronic music evolves, but what matters is whether the artist stays in control. He said Moises approaches AI with respect for the musician's own sound and decision-making, and he's excited to help build tools that make producers faster and more expressive without taking the creativity out of their hands.

Laidback Luke echoed those remarks, arguing that the best tools do not do the work for the producer. Instead, they help you hear more, learn faster, and make stronger creative decisions—the kind of AI he wants young producers to grow up with.

Positioning Against Generative AI

Moises is positioning itself against controversial prompt-to-song generators like Suno. The company says its models are trained exclusively on licensed material and its tools are built around helping musicians practice, mix, and perform rather than generating finished tracks from a text prompt.

The app, which claims roughly 80 million users and holds 50 proprietary AI models, has scaled quickly since being named Apple's iPad App of the Year in 2024. It recently became the first AI technology partner for Fender's Studio Pro DAW, and its stem-separation tech now powers a feature in Ableton Live. The company plans to announce additional high-profile artists and producers across multiple genres in the months ahead.