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Audien Launches Playboy Streetwear Collab Inspired by 'First Love'

Published Oct 7, 2026 By Matt White
Audien Launches Playboy Streetwear Collab Inspired by 'First Love'

Image via edm.com

TL;DR

Audien has partnered with Playboy on a streetwear collection inspired by his 2025 album First Love. The capsule features tees, hoodies, crop tops, and hats centered around the chrome heart motif from the album artwork paired with Playboy's iconic Bunny logo, with prices ranging from $24 to $78. The collection launched October 6 through Playboy's online shop.

Audien has partnered with Playboy on a streetwear capsule that bridges the progressive house producer's album aesthetics with the lifestyle brand's nightlife legacy.

Chrome Heart Meets the Bunny

The collection draws from the visual language of First Love, Audien's sophomore album released in October 2025 after a six-year gap between full-lengths. The chrome heart that anchored that record's artwork now appears throughout the capsule alongside Playboy's Bunny logo, with a central slogan tying the collaboration together: "My First Love Was a Playboy Playmate."

That heart motif has followed the producer beyond the album itself, appearing in tour artwork and stage production throughout the album cycle. After the release, Audien invited fans to submit messages to their own first loves. More than 1,000 of those notes were displayed on a digital billboard along Sunset Boulevard in Los Angeles.

From Album Art to Wearable Design

"First Love became so much bigger than just the album for me," Audien said in a statement. "The heart has followed us through the shows, artwork and everything we've built around this era, so getting to reinterpret that world with a brand as iconic as Playboy was really exciting. I wanted the collection to feel like something I'd actually wear, not just artist merch, and I love how both identities came together."

The line includes tees, hoodies, long sleeves, crop tops, and hats priced between $24 and $78. The collection is available now through Playboy's online shop.

Matt White

Matt White

EDM Source Editor

Reporting on the latest in the electronic dance music community with verified accuracy.

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