A French producer working under the name roi* has turned a sampled Shaquille O'Neal vocal into a festival booking at Lost Lands, the Ohio event founded by Excision. The track, titled "My Dick Hit The Mixer," pulls its hook from a live set by DJ Diesel—O'Neal's DJ alias—and has become a fixture in the basketball legend's own performances.
From Sample to Festival Circuit
The riddim cut samples vocals directly from a DJ Diesel set, repurposing an inadvertent crowd-hype moment into a drop that has gained traction across bass music festivals. O'Neal began playing the track in his own sets after its release, accelerating its reach within the dubstep circuit.
The momentum secured roi* a slot at Rampage Open Air, one of Europe's leading bass music festivals, before his U.S. debut at Lost Lands. The trajectory marks a rapid ascent for an artist who had previously been a name confined to SoundCloud comments.
Riddim's Viral Moment
The track's success underscores the genre's appetite for irreverent, high-energy productions that prioritize crowd reaction over conventional structure. While sampling celebrity ad-libs is hardly novel, the combination of a provocative title and festival-ready sound design has proven effective in cutting through the noise.
roi* will make his U.S. debut at Lost Lands in Ohio following his appearance at Rampage Open Air. "My Dick Hit The Mixer" is available now on streaming platforms.
Community Signals
Login or Sign up to broadcast on this frequency.
> No signals detected on this frequency.