Gareth Emery has taken a public stand against artificial intelligence in music production, announcing the launch of Emotional Intelligence Records, a new label dedicated exclusively to human-created work. The imprint operates under his existing LSR/CITY umbrella and will refuse all AI-generated music and artwork.
The Case Against Synthetic Music
In a social media post, Emery explained that his frustration with AI began when he discovered models were being trained directly on his own discography. He warned about the direction of the industry, writing, "It seems we're heading toward a world of fake artists, fake voices, stolen training data, and a streaming economy where the key players seem to be happy to bury human music under infinite synthetic slop. If that happens, who wins?"
The British producer argued that the value of electronic music lies in its human element rather than technical perfection. "I believe there is a human energy that flows through human-made work. Even if we can't always prove it or explain it, we feel it," Emery wrote. "Imperfections aren't the flaw—they're proof a human was there. I want to fight to preserve that."
A Sanctuary for Human Creators
Emotional Intelligence Records will serve as what Emery calls "a small corner of the internet where everything will be AI-free, human-made music (& artwork too)." The label's first release is "Burn It Down" by LSR/CITY, now available for pre-save.
Emery acknowledged the uphill nature of his stance, closing his announcement with a direct appeal to fans: "The first record, LSR/CITY 'Burn It Down' can be pre-saved now. And as I can guarantee this will receive negative zero industry support, every pre-save counts!"
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