NCS and Monstercat Launch Six-Week Anniversary Campaign

NCS and Monstercat are marking their 15th anniversaries with a six-week collaborative release campaign that begins August 12 and culminates in a full compilation on September 16. Each week, both labels will contribute a track inspired by a shared theme, with the series kicking off Wednesday, August 12 and running through Wednesday, September 16.

From Fan Debate to Official Collaboration

Both labels were founded in 2011 and grew into pillars of internet music culture as YouTube, gaming, and electronic music converged. For years, fans have debated which catalogue is superior, artists have moved between both rosters, and a friendly rivalry has defined the relationship between the two communities. Charlotte Lee, General Manager of NCS, said the partnership honors that history: "For the last 15 years, the friendly rivalry between NCS and Monstercat has been one of the internet's favourite debates. It was never something we created – it was built by the community, fuelled by incredible artists, unforgettable records, and millions of fans championing the label they loved."

Orri Sachar, Vice President of Monstercat, described the collaboration as unexpected but organic. "This partnership feels so unexpected it's almost taboo, like the kind of fan fiction crossover that would never actually happen. But we've been close with Charlotte, Dan and the NCS team for years, and with our 15-year anniversaries falling just weeks apart, it felt like the perfect opportunity to celebrate the rich, interconnected history of two of the internet's biggest record labels."

Global Pop-Up Events Through October

The campaign extends beyond releases into a series of pop-up events across multiple cities. NCS and Monstercat will host anniversary celebrations in Tokyo on June 18, Los Angeles on July 8, London on July 23, Vancouver on August 8, and San Francisco on August 14. A joint tram pop-up at Amsterdam Dance Event is scheduled for October, with the exact date to be announced.

Neils "Nins" Raes, Project Manager of Monstercat, and Jack Davies, Social Media Manager at NCS, said the idea was born at ADE 2025. "When we first met at ADE 2025, we both joked about doing something together for our 15th anniversaries. When we pitched the idea to our teams, they were immediately on board. We both grew up with the sounds of Monstercat and NCS, so being able to bring a campaign to life that we once dreamed of as community members is a surreal feeling."