Media lifestyle brand NYLON is bringing its exclusive membership experience to Miami Race Week for the first time, with a high-energy two-night residency at Mary Lou's from April 30-May 1, presented by MINI USA.
Get ready, Miami! Lifestyle media powerhouse NYLON is set to electrify Miami Race Week for the very first time with an exclusive, high-octane two-night residency at the coveted Mary Lou's!
From April 30 to May 1, prepare for a groundbreaking fusion where music, fashion, and culture collide at race speed. Presented by MINI USA, this event promises to be the ultimate destination for cultural connectors and scene-shapers!
Key Takeaways
- NYLON is making its debut at Miami Race Week with an exclusive two-night residency.
- The highly anticipated event will take place at Mary Lou's from April 30 to May 1.
- Presented by MINI USA and supported by Bio-Oil, the residency is designed as a "high-voltage hub" for culture, music, and fashion.
- It’s a key expansion of the successful, invite-only NYLON Membership program.
NYLON Accelerates into Miami Race Week
Building on the roaring success of its winter takeover in Aspen, NYLON is expanding its exclusive membership experience to the vibrant heart of Miami. This latest offering from NYLON Membership — an invite-only program for today's cultural connectors — promises unparalleled access to elite events, brand partnerships, and VIP perks.
"NYLON Membership is about creating spaces where culture moves at race speed," declared Bryan Goldberg, CEO of BDG. "For Miami Race Week, we’re bringing our community to Mary Lou’s Miami, where music, fashion, and nightlife converge at the center of one of the city’s most high-energy weeks."
Joe Cervasio, Co-Founder and Managing Partner of Mama Hospitality, couldn't hide his excitement for this groundbreaking partnership. "We’re thrilled to partner with visionary innovators like NYLON. Bryan and his team continue to push boundaries across media, publishing, and marketing, while their marquee events consistently set the standard. We couldn’t be more excited to partner with them for Mary Lou’s first Miami Race Week!"
Powering the Party: MINI USA and Bio-Oil Join the Race
The energy kicks off thanks to presenter MINI USA, who will showcase their sleek Countryman and Cooper 2-Door models. Attendees can look forward to race-themed bites and co-branded street-style racing jackets, setting the perfect tone for a week of speed and style. As a business unit of BMW of North America, MINI USA has been thrilling drivers in the U.S. since 2002.
Adding another layer of excitement, Bio-Oil is on board as an additional sponsor. They’re creating a "classic pit stop moment," with their pit crew distributing curated "tune-up" bags featuring Bio-Oil Skincare Oil to keep attendees feeling refreshed and ready for action.
Don't Miss Out: Experience the NYLON Difference!
As NYLON continues to amplify its in-person event presence, the Mary Lou’s residency is poised to be the absolute centerpiece celebration for Miami Race Week. The exact timing for both electrifying nights will be shared directly with confirmed attendees.
Are you a cultural connector ready to join the inner circle? Those interested in becoming part of the exclusive NYLON Membership can apply now at nylon.com/membership and elevate their experience!
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