The Founders and the Vision
ORIGIN Los Angeles is the first permanent venue from Roni Mehrabian and Cyril Bitar, the team behind LA nightlife brands SBCLTR and Minimal Effort. The duo has also produced events including LABYRINTO, Brunch Electronik, The Maze, FLOAT, and Resolutions, bringing over 20 years of combined experience in shaping the city's underground scene. The venue builds on an existing industrial event space at the Imperial Street address, now fully realized with a main indoor music room and a grand outdoor patio.
Programming and Technical Specs
The venue will host top-tier electronic bookings every Friday, with Saturdays alternating between daytime outdoor events and late-night house and techno. Quarterly Arts District parties will utilize both indoor and outdoor spaces. On the technical side, ORIGIN features a custom analog KV2 Audio system designed and tuned specifically for the space, with even coverage from the dance floor to the mezzanine and a dedicated outdoor rig engineered for open-air conditions. Interior design comes from Marc Dizon, who has credits at Brooklyn Mirage, Output New York, Hakkasan Las Vegas, and Sound Los Angeles.
Brand Identity and Creative Direction
Brand identity for ORIGIN is being led by Super Evil Genius Group, the LA-based creative agency behind John Summit's Experts Only Records, Framework's Spotlight Hollywood, Wynn Nightlife's 2024 residency launch, Art Of The Wild Festival, and the opening of Tao Beach in Las Vegas. The Arts District location sits at the intersection of music, art, and community in a neighborhood that's already a hub for independent culture in Los Angeles.
ORIGIN Los Angeles is set to open late summer or early fall 2026 at 613 Imperial Street. An initial talent lineup has yet to be announced.
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