Solardo Rolls Out 'Freedom' With Gold Lamborghini Campaign

Campaign Built Around Escapism and Connection

Manchester duo Mark Richards and James Eliot have paired their new single with a series of promotional activations that extend beyond digital platforms. Released via Blanc, 'Freedom' arrives alongside a gold Lamborghini procession, a pop-up event at Garden in BOXPARK Liverpool, and immersive 360-degree content.

Blanc Partnership and AU Vodka Integration

The release marks another collaboration with Blanc, which has grown from a Manchester-based house and techno blog into a music platform spanning editorial, events, and a record label. The campaign also includes AU Vodka, whose signature gold branding features prominently throughout the rollout.

A Decade of House Music Leadership

Over the past decade, Solardo has collaborated with and remixed music for some of dance music's biggest names, including Calvin Harris, David Guetta, Duke Dumont, Gorgon City, and Carl Cox. They've also developed Sola Records into one of the genre's leading independent labels, supporting artists including CamelPhat, Cloonee, SOSA, ANOTR, and Ben Hemsley.

'Freedom' is available now via Blanc on all major streaming platforms.