How Reserved Works

Spotify unveiled Reserved at its 2026 Investor Day, a feature that holds concert tickets for an artist's most dedicated Premium subscribers before general on-sale. The platform identifies top fans based on streams, shares, listening frequency, how long someone has followed an artist, and whether their behavior appears organic rather than bot-driven.

Eligible listeners receive an email and in-app notification with a purchase window of roughly 24 hours. Fans who receive an offer can buy tickets for any show on the tour, choosing their date, location, and seats at checkout. The reserved tickets come from Spotify's own dedicated inventory rather than from an existing presale allocation.

Live Nation Partnership and Availability

The feature launches with Live Nation as its launch partner under a multi-year deal. Spotify noted that not every qualifying fan will receive an offer, as demand will exceed available seats on any given tour. Eligibility also factors in location, so the company advises fans to enable their preferred location in the Live Events Feed and turn on notifications.

Reserved is available to Premium subscribers aged 18 and older at no additional cost. The feature launches this summer in the U.S., with more ticketing partners and international markets to follow.