Swedish House Mafia have released a limited-edition World Cup capsule collection, available exclusively through their online store. The drop is timed to Sweden's return to the FIFA World Cup for the first time since 2018, a milestone the trio are marking with a monochrome apparel line that leans into their Swedish identity.
Design and Range
The collection is cut entirely in black and white, with each piece featuring a bespoke crest that places the Swedish flag at its center alongside "SHM" and the three dots that have served as the group's visual signature. The number 3 appears throughout the range as both a graphic device and a personal marker, representing Axwell, Steve Angello, and Sebastian Ingrosso. Football jerseys carry each member's individual surname on the back.
The full range includes football jerseys, mini shorts, zip hoodies, sweatpants, distressed caps, and heavyweight mesh baggy shorts, all available in black and white. Prices start from €45.
Recent Activity
Swedish House Mafia have been steadily active heading into 2026. The group launched their own label and creative imprint, Superhuman, in 2025, debuting with Sebastian Ingrosso's first solo release in eight years before following it up with No Enemies, a collaboration between Ingrosso, Angello, and Namasenda. Their 2022 album Paradise Again, which featured contributions from The Weeknd, Sting, A$AP Rocky, and Fred again.., debuted at number one on Billboard's Dance/Electronic Albums chart and the UK Dance Albums Chart.
The collection is available exclusively at shop.swedishhousemafia.com from 6pm CEST / 5pm BST / 12pm ET today. Sweden currently sit top of Group F after a 5-1 opening win over Tunisia.
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