Tomorrowland Foundation Launches Merch Collection Built on Kids' Art

Children's Drawings Become Festival Apparel

The Tomorrowland Foundation has released a merchandise collection that transforms 100 drawings from children into wearable designs. The nonprofit, operated by the team behind the Belgian festival, developed the line in partnership with Estrela Nova, one of its partner organizations in Brazil.

The collection includes t-shirts, hoodies, hats, and tote bags. Rather than using children's work as a symbolic backdrop, the designs place their drawings at the center of each product, giving festivalgoers a tangible way to support the foundation while wearing art created by the young people the initiative serves.

Profits Fund Creative and Educational Programs

All profits from the collection will benefit the Tomorrowland Foundation's work, which focuses on giving children greater access to creative and educational programs, particularly through music and the arts. The partnership links Tomorrowland's global platform to Estrela Nova's local work in Brazil, where its creative programming gives children access to spaces, tools, and instruction they may not otherwise have.

The collection is available now at Tomorrowland and online via the official Tomorrowland Store. The festival returns this weekend, July 24-26.