Tomorrowland Launches First Sneaker Collection in Seven Colorways

Design Rooted in Festival Philosophy

The WR1 sneaker is constructed from full-grain leather, cow suede and mesh, according to the festival's official online marketplace. Seven colorways will be available: White Glacier, Black Forest, Silver Moon, Redwood, Deep Moss, Solar Violet and Arctic Glow.

The design draws inspiration from nature, including the intricate structure of a dragonfly's wings. That motif also appears in MORPHO, Tomorrowland's luxury furniture brand, connecting the footwear to the festival's broader creative identity. The Belgian festival has built its reputation on fantastical storytelling, transforming its grounds each year into elaborate themed environments.

Multi-Year 'Consciencia' Theme Continues

Tomorrowland's flagship Belgian festival wrapped in July, drawing roughly 400,000 attendees from over 200 countries. Calvin Harris, Alesso, Martin Garrix and others performed during the debut of Consciencia, a new multi-year theme that will carry through editions in Thailand this December and Brazil in spring 2027.

The WR1 is priced at €179.99 (approximately $208 USD). An exclusive pre-sale opens September 13 at 15:00 CEST (9am ET), with registration required for early access. The worldwide release follows the next day through the official Tomorrowland store.